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How to find a fit, so their clients don’t quit? One year after famed celebrity trial attorney Johnnie Cochran died from an inoperable brain tumor, attorneys with the Cochran Firm sent out an e-mail alert last week reminding people they were still in business. Best known for leading the “Dream Team” defense of O.J. Simpson, Cochran was the face — and name — of the L.A.-based law firm. Following Cochran’s death, however, the firm’s four-year-old D.C. office struggled. Stephen Annand, managing partner of the six-lawyer D.C. outpost — which handles mainly personal injury and other tort claims — attributes the falloff to the firm’s decision to pull television advertising in the months after Cochran’s death. “Everyone wanted Johnnie Cochran to be their lawyer, right by their side,” Annand says. “We redid our publicity to speak to the legacy of Johnnie Cochran that we are carrying forth with, and that seems to have been very well received in the community here in D.C. and the Baltimore area.”
Anna Palmer can be contacted at [email protected].

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