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With reports that the average tenure for law firm marketing professionals is a mere 18 months, lawyers have started to ask why law firm marketing people come and go so quickly. Even though lawyers themselves now more frequently come and go from law firms in pursuit of better strategic or culture fits, the presumption is that the turnover in marketing talent is a bad thing.
January 16, 2006 at 12:00 AM
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The original version of this story was published on National Law Journal
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