X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
This past month, Ross, Dixon & Bell senior partner Stuart Ross has seen his work showcased in two magazines — his work, that is, as owner of a potato chip company. Newsweek dubbed Rusty’s Chips, which Ross founded in 2000 with California surfer Rusty Vasterling, one of the top five brands in the country. Real Simple called them one of the best unflavored chips. The 65-year-old insurance litigator says he met Vasterling while vacationing on Balboa Island, Calif., in the 1980s. Vasterling has the more hands-on role in the venture, actually slicing the potatoes, while Ross provides business advice and financial support. Although the company isn’t making billions, Ross says it’s a fun side project. “When someone asks you what you do for a living, it’s much more interesting to say that you’re in the chip business,” he notes. Currently the chips can only be found in stores in Southern California and at a Las Vegas resort, but the owners are considering ways to make them more widely available. For now, curious customers can order the chips by mail or phone. Ross suggests that it’s word of mouth from taste tests that has fed the recent buzz. “Everyone says the same thing, which is, ‘I’ve never tasted a chip like this in my life,’ ” he says.
Hilary Lewis can be contacted at [email protected]

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]

 
 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.