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Miami—Virginia Iglesia, a second-year student at Emory University School of Law in Atlanta, is exactly the type of talent that Greenberg Traurig’s aggressive new recruitment program was designed to lure. Iglesia, who is from Miami, had offers to do summer associate stints in both Miami and New York and felt torn. Greenberg was one of the firms that made her an offer. She decided to go with Greenberg. The deciding factor was that Greenberg is allowing her to split her time between the firm’s Miami and New York offices—without requiring her to reinterview with the New York office, as is usually required in such arrangements. “I think for me the biggest difference is they were making decisions very quickly,” said Iglesia, who said that none of the New York firms was able to offer her a similar split-time arrangement. Greenberg’s new approach Staying ahead in the intense battle to recruit the best young lawyers led Greenberg Traurig to a new, faster and more colorful approach on law school campuses. During the recruiting season for 2005 summer associates, the 1,200-lawyer firm-which ranks 25th in gross revenues on this year’s list of the nation’s highest-revenue firms published by The American Lawyer, a sister publication of The National Law Journal-revamped its approach to recruiting summer associates and associates fresh out of law school. Greenberg’s new approach included catchier written materials, on-the-spot callbacks and greater flexibility for prospective hires. Snaring law students such as Iglesia-who has a master’s degree in mass communications and has helped create a bilingual portal on the Internet-is the goal of the new recruiting approach. “We want to attract someone who’s entrepreneurial in nature, someone who’s independent,” said Matthew B. Gorson, the firm’s national operating shareholder, based in Greenberg’s Miami office. “This is not a firm with a bureaucratic environment. This is a firm that wants to give its younger lawyers a lot of responsibility.” The recruiting changes were spurred by the increased competitiveness in recruiting that came in the 1990s and by the firm’s new focus on law school hiring, as opposed to lateral recruiting. Before that, Greenberg could count on scooping up many of the top law students coming out of the University of Miami. But the 1990s saw “the greedy lawyer, dot-com craze, and the demand for law students became intense,” Gorson said. “Big firms started hiring larger groups, and University of Miami graduates could go anywhere in the country.”

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