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As the competition for new clients intensifies, creative business development is becoming the name of the game. Small law firms building their marketing efforts need to take advantage of some of the more basic tools. A newsletter can be a very effective way to raise your firm's profile. It helps maintain client relationships and informs readers of legislative changes -- about which they will, ideally, seek your counsel. A newsletter's content, of course, will vary. However, here are some general guidelines.
March 31, 2005 at 12:00 AM
1 minute read
The original version of this story was published on The Recorder
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Law firms & in-house legal departments with a presence in the middle east celebrate outstanding achievement within the profession.
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