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Under the radar Look out for those colored backgrounds, advises legal marketing guru Larry Bodine. Colored backgrounds are a tip-off to spam filters, firewalls and other anti-virus software that an e-missive should be shot down, he warned a marketers’ meeting in Seattle on “E-Marketing in the World of Spam.” If your law firm’s newsletter is to have safe passage to a client or potential client, you have to take certain precautions. Avoid using all caps, or punctuation, on the subject line, he said. And watch out for what he calls “voodoo words”-phrases like “call now,” “millions of dollars,” “potential earnings” and “breakthrough.” Borrowing an anecdote from the Wall Street Journal, Bodine told of a job resume that was screened out because the “cum” in the phrase “magna cum laude” registered as pornography. All this assumes, of course, that the e-mail sender is a marketer and not a spammer. Branded Had enough of grandiose law firm slogans that proclaim the firm has “Lawyers for the Global Economy” or is “Revolutionizing the Way America Does Law”? Our compliments then to the following firms: “All we do is work” is the slogan for the labor law firm Jackson Lewis; “Big law firm experience without the big law firm experience” for Seattle’s 52-lawyer Graham & Dunn; “Lawyers who get IT” for Silicon Valley firm Fenwick & West; “Celebrating Two Years of Unparalleled Success” for Lackey Hershman, founded in Dallas in November 2001; and “Within Convenient Walking Distance of Over 50 Bars” for Denver’s Powers Phillips. Cyberlibel claimed “I was so naive,” said Stephen H. Galton of his venturing onto a Yahoo! Inc. Internet message board. “I didn’t even know you don’t use a real name.” Galton has sued 10 Does for libel over what appeared on that message board, and he’s hoping to have their real names in about two weeks. As he tells the story, someone using the nom de net “mumioler” posted an abusive message about the CEO of a company that is a client of Galton’s dozen-lawyer insurance defense firm, Galton & Helm of Los Angeles. Galton said he registered with Yahoo so he could post a response that the message was vicious. Then things really got nasty. Between January and April, according to Galton, anonymous posters called him “sleazeball,” “Mr. Parasite Lawyer,” the “overly robust geezer that makes a living walking behind the elephant with a shovel,” “pass-the-bottle galton” and about 40 other names that imply among other things “sexual immorality and racial bigotry.” Yahoo, which is not a defendant, informed him that it is the company’s policy not to give out posters’ names in the absence of legal process. Now that there’s a suit, he said Yahoo promises to hand over the names in 15 days unless the other side gets a protective order. Asked why a well-established member of the legal community-Galton has practiced for 34 years and is a past president of the Wiltshire Bar Association-should care about such name-calling, he acknowledged he probably hasn’t been seriously injured. “I can’t point to, say, a loss in revenue,” he said. “But how do you know if you’ve been damaged?” What makes Sammy run An Arkansas state appellate panel has affirmed a trial court’s renaming of a 10-month-old boy “Samuel Charles.” The father wanted the name. The mother, to whom he wasn’t married, had named the child “Weather’By Dot Com Chanel Fourcast.” Included in the opinion was the mother’s explanation to the trial judge that she knew little about the father’s family names and so hadn’t much to work with. Sheppard v. Speir, 2004 Ark. App. Lexis 280.

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