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A decorating company and Google, the largest Internet search engine, are locked in a lawsuit that could have a huge financial impact on keyword-based advertising on the Web. American Blind and Wallpaper Factory filed suit in U.S. district court in New York alleging trademark violation of its name. The suit claims that when customers search Google for "American" and "blind" or "wallpaper," the search engine also delivers names and links to American Blind's competitors, which pay Google an advertising fee.
February 11, 2004 at 12:00 AM
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The original version of this story was published on Law.Com
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