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Lawyers in small- to medium-sized branch offices of major law firms often feel like poor stepchildren of the home office -- to be seen and not heard. But getting the word out and having it heard is exactly the uphill battle branch offices face when making inroads into enemy territory. You can start to overcome the home court advantage enjoyed by the large homegrown competitors in your market by developing and carrying out an integrated marketing program that encompasses these key strategies.
February 11, 2004 at 12:00 AM
1 minute read
The original version of this story was published on The Recorder
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