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Any comic book fan knows that superheroes don’t grow up planning to save the world. They live quiet, ordinary lives until, one day, a mysterious phone call moves them to action. They take on the bad guys, seize the day, then stammer that really it’s no big deal.

Witness the “aw shucks” tone of Allen Lipson, the Marvel Enterprises Inc. GC who’s just added CEO to his job title. Lipson gives credit to departing CEO Peter Cuneo for bringing the comic book company back from the brink. “I decided, hell, he did all the hard work. I can take over now,” Lipson says.

But that’s not entirely true, because Lipson–with Cuneo–is half of the dynamic duo who pledged to save, if not the world, then Marvel.

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