She saw other women doing the same thing on the tennis circuit and at the University of San Diego, where she later coached the sport. Baird says they would all “over-heterosexualize.”

“You wear makeup to the matches or the gym, or you don’t go to the cafe after work because you’re in your sweats,” says Baird, who’s now an associate in the San Francisco office of San Diego’s Luce, Forward, Hamilton & Scripps.

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