When Steven Tyler and his Aerosmith bandmates left the stage of an arena in Bangalore, India, on June 2, 2007, they stopped to greet Accenture employee K.M. Venkatraman. “I was amazed,” Venkatraman says. “It was a once-in-a-lifetime
opportunity.”
The systems analyst won backstage passes as part of an Accenture employee benefits program. A special Web site, the “Accenture Zone,” hosted online ticket sales for the event and distributed Aerosmith videos and music. At the same time, it advertised job openings at the company and offered discounted tickets to Accenture employees.
