On Jan. 23, the Federal Trade Commission (FTC) released a staff report (the report) on cross-device tracking, a commonly used practice that allows companies to associate multiple internet-based devices with the same consumer in order to track behavior across devices.
February 23, 2017 at 01:26 PM
1 minute read
On Jan. 23, the Federal Trade Commission (FTC) released a staff report (the report) on cross-device tracking, a commonly used practice that allows companies to associate multiple internet-based devices with the same consumer in order to track behavior across devices.
The report follows the FTC’s workshop on cross-device tracking, and alerts companies engaged in cross-device tracking of certain best practices for avoiding potential violations of applicable law and regulations.
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