U.S. law firms are locked in a fierce battle over market share. It is a new and unfamiliar dynamic that is causing you and other law firm leaders to worry whether your firm will be among the survivors. Thus you are looking for the best possible strategy and the requisite leadership skills to communicate that vision to your partnership.

I am going to tell you about the greatest market share story in modern business history. Remarkably, the primary operating principles were revealed in advance of the miraculous feat. Then I’ll discuss those principles in the context of the U.S. law firm looking to take market share.

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