New Jersey lawyers can advertise on websites that send prospective clients their way so long as the sites are not misleading, the Supreme Court Committee on Attorney Advertising says in an advisory opinion.

In Opinion 43, issued Wednesday, the panel also determined that ethics rules do not prohibit lawyers from paying to advertise online on a per-contact or per-lead basis. Because lawyers are being charged for the contact regardless of whether it results in a new client, the charges are not referral fees, it found.

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