SACRAMENTO — Consumers who buy products based on misleading labels can sue manufacturers under California’s unfair competition laws, even if they can’t prove they lost cash out-of-pocket on the purchase, the state Supreme Court held today.

To show standing, plaintiffs only need to allege that they wouldn’t have bought the product but for the label’s misrepresentation, Justice Kathryn Werdegar wrote in a 5-2 ruling.

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