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The merger of Canada’s Ogilvy Renault and London-based Norton Rose, reported earlier today by The Am Law Daily, is more than just the legal industry’s latest splashy transatlantic union.

In joining forces with a firm in the United Kingdom, Ogilvy becomes the first leading Canadian firm–it ranks eleventh in size nationally–to expand internationally via a merger, rather than through green-fielding offices or cherry-picking laterals.

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