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Opening statements began on Wednesday in a trial pitting California upstart Pom Wonderful against juice-making giant Welch Foods Inc. over the marketing of their pomegranate juice products. Pom Wonderful's attorney said that Welch, lured by a growing pomegranate market, has squeezed Pom's bottom line by deceiving consumers into believing that its drink contains a significant amount of pomegranate juice. But Welch's lead counsel insisted the product's label merely explains how the juice tastes, not the percentage of juice in each bottle.
September 02, 2010 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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