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A campaign is under way to win the hearts and minds of state attorneys general in the run-up to a major Supreme Court case testing the constitutionality of limits on the sale of violent video games.

Representatives of the video game industry, with $10 billion in annual sales nationwide, have been in contact with state AGs to persuade them to support the industry by filing a brief in the case, set for argument on Nov. 2. At issue: whether California’s 2005 law banning sale or rental of violent video games to minors violated the First Amendment.

“It’s our understanding that there’s a pretty intense lobbying effort” against the law, said California Supervising Deputy Attorney General Zackery Morazzini, who will argue in defense of California’s law before the high court in the case, titled Schwarzenegger v. Entertainment Merchants Association and Entertainment Software Association.

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