When the maker of Camel cigarettes ran a multi-page ad in Rolling Stone magazine in 2007 to promote its “Camel Farm” campaign supporting independent rock groups, the campaign and associated concerts and website came under fire from anti-smoking advocates who said the ads featuring animals and flying radios were targeting children.
The ads also caught the eye of nine states, including the Pennsylvania attorney general’s office, which filed a motion to enforce a consent decree against parent company R.J. Reynolds Tobacco Co. for allegedly violating the 1998 Tobacco Master Settlement Agreement barring tobacco companies from using cartoons in ads.
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