If you have a position as a junior associate, you are undoubtedly learning that it brings daily challenges, new learning opportunities and occasional frustration as you journey along the learning curve. As a first-, second- or third-year associate at a law firm, you are being challenged to learn the law in a practical way, bill a set number of hours and impress the junior partners and senior associates who determine your workload.

Equally important to those lawyering skills is creating, and maintaining, a solid public reputation. A what? Yes, even as a junior associate, you are still wholly responsible for marketing and building up the credentials of you, the trusted and skilled attorney. In today’s tenuous economic times and competitive climate, attorneys need to have more than just client relationships and legal skills; they must have good reputations amongst their audiences to succeed.

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