An increasing number of Texas attorneys and firms are using social media sites such as Twitter, Facebook, and LinkedIn to enhance their internet presence.

Many lawyers have begun to embrace social media as part of a broader marketing strategy, but a significant number avoid the phenomenon for fear of crossing an undefined line somewhere in Part VII of the Texas Disciplinary Rules of Professional Conduct — the advertising and solicitation rules. In 2005, the Texas Supreme Court broadened those rules to include an attorney’s electronic or digital communications, a category undoubtedly encompassing social media.