Combining more traditional client services such as industry groups with new tactics such as business-process improvement, knowledge management, or project management can improve client service and deepen client relationships. The challenge is to know how to use existing systems to capture industry information and to leverage that information into knowledge that is useful and valuable to the client.
Law firm industry groups are a natural fit for knowledge management, a value tactic that has gained ground in the legal industry during the recent downturn as clients pay even more close attention to the cost and benefit of legal services. Firms that want to establish industry groups or improve existing groups benefit by thinking of industry focus as a simple but essential application of knowledge management tactics.
