Principals of a company can be held personally liable under New Jersey’s Consumer Fraud Act, with its treble damages provision, even without a showing of knowledge about the alleged unlawful practice, an Appellate Division panel ruled on Wednesday.

Overturning a lower court, the judges said the act, N.J.S.A. 56:8-1 to -184, is to be construed liberally, especially when defendants are accused of violating regulations that implement it.

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