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A lawyer for victorious plaintiffs in the Novartis Pharmaceuticals gender bias class action on Tuesday asked a federal jury to levy punitive damages of between $190 million and $285 million against the company. David Sanford of Sanford, Wittels & Heisler said the only way to force Novartis to listen “is to hit them where it hurts” with a punitive award that also makes other corporations “sit up and take notice” on how they treat women in their workforce.

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