Once the freshness of starting a new legal job dissipates, some lawyers can experience a sense of malaise that may come in part from feeling like their uniqueness just doesn’t matter. There may be a sense of serving as a mere “cog in the wheel” of legal machinery. While the legal work produced may at times seem rote or somewhat factory-driven, the truth of the matter is lawyers are not simply interchangeable, fungible beings. You are each unique individuals who have something distinct to offer.
One significant part of my job as a personal and professional coach is helping people focus on their key values, attributes and traits. Helping clients develop and cultivate their own unique brand can be a useful and fun way to help them get more clarity about what makes them special and how they want to present themselves to the world.
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