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It’s no surprise that lawyers who have spent their careers calmly standing up in court arguing cases where lives and fortunes are at stake would have a sense of how to successfully manage press issues arising during the course of litigation. Media coverage goes with the territory in high-stakes litigation and experienced trial lawyers take it as a matter of course that they will need to craft a media strategy for the case.

So how does a media-savvy lawyer best represent a client’s interest in the press during the course of litigation? In this article, Bay Area lawyers discuss how they view the media challenge and the steps that can be taken to effectively protect or advance their client’s interests when news coverage is likely to be part of the equation. The answers may sometimes be simpler than you think.

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