Large patent hoarder Intellectual Ventures says it’s taking a new customer-friendly approach.

The Bellevue, Wash., company that owns around 30,000 patents for the first time assigned one of its members a patent to use as ammunition in a lawsuit. Verizon Communications, which agreed to pay IV as much as $350 million in a 2008 deal, is using one of IV’s patents to strike back at TiVo in a patent fight.

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