Last year’s MLF 50 opined that while indicators to the contrary, many firms are utilizing the full capabilities of their marketing communication departments to better position their firms for success (not just the biz dev teams). So, in these times, it’s important to remember that advertising is still a vital tool that firms may use to position and express their brand and message. What better time than now to look ahead to what firms should consider using to better position themselves for the coming year and the ultimate rebound?