A panel of general counsel and senior in-house lawyers at a conference last week revealed that cost isn't always their top criteria when picking outside lawyers. They also want outside lawyers to take the initiative in building a relationship. Julia Coyne, Nike's assistant GC, recalled a law firm that did a pitch even after learning that the work it wanted was farmed out elsewhere. The firm later became a Nike partner. "They were willing to come in and spend the time," Coyne said.
November 23, 2009 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A panel of general counsel and senior in-house lawyers at a Boston conference revealed that cost isn’t always their top criteria when picking outside lawyers. They also want outside lawyers to take the initiative in building a relationship.
Four in-house lawyers spoke at a panel discussion Thursday at the Legal Marketing Association New England Regional Conference sponsored by both the marketing association and the Association of Corporate Counsel’s Northeast Chapter.
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