The maker of Monster energy drinks has taken aim at a Vermont brewery that sells a beer called "The Vermonster," ordering it to stop selling, advertising and promoting the craft brew because it could confuse consumers. The energy drink-maker, Hansen Beverage Co., wants tiny Rock Art Brewery to stop using the name "Vermonster" and to compensate it for attorney fees. The brewery owners have been told by five trademark attorneys that the law is probably on their side, but lengthy litigation could bankrupt them.
October 13, 2009 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Forget David and Goliath. This fight’s between Matt and Monster.
The maker of Monster energy drinks has taken aim at a Vermont brewery that sells a beer called “The Vermonster,” ordering it to stop selling, advertising and promoting the craft brew because it could confuse consumers.
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