But once high-speed Internet became ubiquitous in homes and offices, the analog age ended. Conventional shingles and finger walking are now passé. The Internet is now the starting point for every journalist and nearly three-quarters of Americans who seek information, goods or services, including legal services.
The Web site is today’s shingle. Few law firms are without one, even if it’s a stripped-down placeholder that at least puts attorneys’ names and contact information onto the Internet in hopes someone will find it.
