The challenger’s ad in the 2008 race for a judgeship on the Wisconsin Supreme Court delivered the classic one-two punch:

Side-by-side, black-and-white head shots of two black men — one, the first African-American to sit on the state high court; the other, a twice-convicted rapist. With eerie music in the background and the head shots fading in and out, the television narrator said, “Louis Butler worked to put criminals on the street. Like Reuben Mitchell, who raped an 11-year-old girl with learning disabilities. Butler found a loophole. Mitchell went on to molest another child.”

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