It's known as the "Oprah Effect." Whether it's her favorite books, gadgets or brownies, when Oprah likes it, people buy it. On Wednesday, Oprah Winfrey and regular guest Dr. Mehmet Oz sued more than 50 businesses they claim are illegally using Oprah's endorsement to hawk products over the Internet. On more than 500 Web sites, the companies are falsely linking the pair to a variety of dietary supplements, anti-aging concoctions and colon cleansers, according to the suit filed in federal court in Manhattan.
August 21, 2009 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
It’s known as the “Oprah Effect.” Whether it’s her favorite books, gadgets or brownies, when Oprah likes it, people buy it.
On Wednesday, Oprah Winfrey and regular guest Dr. Mehmet Oz sued more than 50 businesses they claim are illegally using the powerful Oprah endorsement to hawk products over the Internet.
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