In a limited victory for publishers, the California Supreme Court ruled Monday that the state’s single-publication rule applies to the tort of appropriation of likeness (pdf).

The ruling came in the case of a model who said Nestle USA used his face — without his knowledge — to sell Taster’s Choice instant coffee for years. The model had won $15.6 million at trial, but the Supreme Court sent the case back to determine whether his claim is barred by the statute of limitations.