Carter Mario is one of the most highly visible lawyers in the state of Connecticut. His name and face are splashed across television ads, billboards and the sides of buses. He has a catchy “Get Carter, Get It Done” slogan, and his ads and Web site are filled with exclamatory messages about his skills as a personal injury lawyer.

But there are potential drawbacks to that much visibility in a profession that doesn’t quickly embrace flash. Personal injury lawyers especially have to walk a fine line when it comes to spreading their message without offending the public or other lawyers.

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