Every rainmaker realizes that one of the most important aspects of building a successful practice is to provide the most comprehensive service to current clients, including understanding the client’s business and industry, knowing the key individuals’ personalities and helping the company reach its overarching business objectives. Effectively monitoring social media sites offers an avenue to information that can help attorneys better serve their clients.

There has been much buzz recently about using social media platforms for visibility, introductions and revenue generation. Sites including blogs, LinkedIn, Twitter and Facebook have caught the attention of attorneys striving to differentiate themselves from competitors.

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