New business is hard to come by these days. And if you get a chance to pitch for a piece of new business, the pressure will be high to win. If you want to maximize your chances, then you need to do everything you can to "rig the game" before you pitch. It's as easy as spending a little more time with your potential client, says consultant Joey Asher. He explains why you just have to learn the lesson in relationship building that all the best shoe salesmen already know.
January 28, 2009 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
When going gets tough, the tough learn how to sell shoes.
Let me explain. New business is hard to come by these days. And if you get a chance to pitch for a piece of new business, the pressure will be high to win. But if you want to maximize your chances, then you need to do everything you can to “rig the game” before you pitch.
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