It’s the kind of name that only a search engine could love, but Capitol Patent & Trademark Law Firm thinks its moniker is a pretty valuable asset. That’s why the McLean, Va., firm is now suing local rival Capitol IP to the tune of $3 million for — you guessed it — alleged trademark infringement.

The complaint, filed earlier this month in the U.S. District Court for the Eastern District of Virginia, accuses Capitol IP’s Herman Heflin and Gregory Brummett of attempting to mislead customers by echoing their former affiliate’s name in the title of their new practice. Although they weren’t partners in the firm, Heflin and Brummett practiced under the Capital Patent Trademark & Law Firm banner between July 2007 and July 2008. The relationship went sour, though, and the two struck off on their own.

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