Are you thinking about a foray into the world of law blogging? If so, you’re far from alone. According to the American Bar Association, there are over 2,000 law blogs now listed in the organization’s Blawg Directory, and the number is growing rapidly.
The benefits of blogging include better search-engine optimization, since frequent updates of attorney sites lead to more attention from Google and its ilk; an appearance of authority due to online punditry; and a combination of push and pull marketing. Blogs are less intrusive than e-mail newsletters and offer an opportunity for a conversation instead of a lecture. They may also showcase attorneys’ intellect or wit, thus personalizing them to potential clients.
