Curtis, Mallet-Prevost, Colt & Mosle is looking to make some new connections. The 200-lawyer New York firm this week announced the launch of its own group page on Facebook, a move meant to boost recruiting through targeted marketing.

“Most summer associates and law students are on Facebook and so are our associates,” says the firm’s business development director, Andrea Stimmel. “So we thought [a Facebook page] would be a good way of enhancing the firm’s image in terms of being accessible.”

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