Check it out, dude: Luce, Forward, Hamilton & Scripps has formed an “action sports” practice to provide legal services to surfers, skaters, snowboarders and others who are starting their own companies.

Attorneys in the San Diego firm’s new practice area — many of whom participate in the sports themselves — will work in collaboration with other practice groups, such as business, intellectual property, tax and estate planning, product liability, real estate and labor and employment. Among them is Cordon Baesel, special counsel in the San Diego office and longtime surfer, who founded his own snowboard company in the 1990s.