In 1981, the English punk rock band The Clash asked the lyrical question, “Should I Stay or Should I Go?” In 2007, that was the question many law firm marketing executives had to be asking themselves as a flurry of newly created or vacated chief marketing officer positions came about. One only needed to put a baby toe in the job market waters to attract some attention — usually, from multiple suitors. The temptation was great.
In 2008, despite some law firms feeling the brunt of the economic woes besieging the country, many are still in the hunt for marketing talent. It should come as no surprise that when you combine that temptation with the general dissatisfaction felt by most, you have so many willing to take the leap.
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