Many law firms are adopting corporate social responsibility (CSR) programs as a means to gaining a competitive advantage over other firms. They are developing and utilizing these programs to promote and advertise yet another dynamic of their organization. CSR programs at law firms encompass sustainability, stewardship and environmentalism and are reflective of the triple bottom line — people, profits and planet. These programs connect with all stakeholders, including individuals and organizations with a legitimate interest in a given situation, action or enterprise.
The key to creating a successful CSR program is to establish stakeholder value across the board. The primary stakeholders at a law firm include partners, associates, employees, clients, suppliers and the community. Addressing the concerns of each group as they apply to their individual needs will help the CSR program get off the ground.