While even the most successful law firms are feeling the pinch, if not the bite, of the down economy, many are still adding to or upgrading their marketing talent. Even as salaries have leveled off, especially where firms have achieved critical mass with proven professionals in the individual core marketing functions, firms are still investing heavily in head marketers who increasingly sport both the chief marketing officer title and compensation packages that single-handedly place them in the top 1 percent of U.S. household incomes.
Whether or not the CMO role is a useful one in today’s law firm is a function of how its responsibilities and authority are defined and the degree to which CMOs are in sync with the unique business needs and cultures of the firms that employ them.
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