While even the most successful law firms are feeling the pinch, if not the bite, of the down economy, many are still adding to or upgrading their marketing talent. Even as salaries have leveled off, especially where firms have achieved critical mass with proven professionals in the individual core marketing functions, firms are still investing heavily in head marketers who increasingly sport both the chief marketing officer title and compensation packages that single-handedly place them in the top 1 percent of U.S. household incomes.
Whether or not the CMO role is a useful one in today’s law firm is a function of how its responsibilities and authority are defined and the degree to which CMOs are in sync with the unique business needs and cultures of the firms that employ them.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
