One thing I hear from many law firms today is that their revenues are flatlined or falling. Consequently, they are eager to know where and how they should spend their marketing dollars.
Thanks to Boston-based BTI Consulting, a leader in strategic market research for law firms and other professional services organizations, we now have a compass on what law firms today need to do. At the June meeting of the Delaware Valley Law Firm Marketing Group, BTI principal Marcie Shunk revealed findings from their 2008 Survey of National Market Awareness for Law Firms.
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