The definition of insanity: “Doing the same things over and over again and expecting different results.”
It is amazing to us how often we meet attorneys who have the self-limiting belief that they will never be successful rainmakers. We constantly hear things like, “I didn’t go to law school to sell something,” or “The people I know who develop business can do so only because it comes naturally to them.” These are excuses that may make us feel better when we say them, but they will not ever help us move out of our comfort zones to become well-rounded professionals.
