Dallas-based Haynes and Boone decided last year to kick its marketing efforts up a notch by reorganizing the department and hiring a chief marketing officer who is not an attorney.

“We totally restructured what we had done for the past 20 years to put ourselves in a position to be more competitive,” says partner Timothy E. Powers, chairman of the firm’s business development committee. “It’s going to the next level in a more competitive environment.”

The firm, which has 414 attorneys in Texas and 481 firmwide, reorganized its efforts into a business development group and a marketing group, with the nonlawyer directors of each group reporting to Chief Marketing Officer Blain Banick.

Powers says the firm did a national search to find Banick, who has an M.B.A. The marketing staff, which is centralized in Dallas, is responsible for activities such as sponsorships, advertising and communications, Powers says.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]