The New Jersey Supreme Court has agreed to hear a challenge to a Committee on Attorney Advertising determination that divorce mediation centers are subject to the same naming rules that apply to law firms.

The committee had found the Alpha Center for Divorce Mediation — based in Doylestown, Pa., but with seven offices in New Jersey — positions itself as an alternative to traditional matrimonial lawyering. As such, it is subject to Rule of Professional Conduct 7.5, which requires law firms to identify themselves with the first or last names of attorneys practicing there or those who did before their retirement or death.

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