On a recent flight for vacation, Dechert associate Connie Merriett sat between her child and her husband and hammered out an article for a new quarterly IP newsletter that her firm is launching next month. The sixth-year grabs any opportunity she can squeeze in to market her skills and build contacts. Even her child’s T-ball is fair game, she said, as an opportunity to meet working mothers.

On top of the 2,150 hours she billed last year, Merriett says she puts roughly 20 hours a month — mostly during evenings and weekends — into developing business. It’s what she feels she has to do to get ahead in a world where “the book” doesn’t just land in a young lawyer’s hands.

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