The latest among sales classics that all business developers should read, says consultant Joey Asher, is "Making Your Case: The Art of Persuading Judges" by Antonin Scalia and Bryan A. Garner. Some will claim the book is an indispensable guide for winning cases. But Asher says any lawyer who wants to learn how to make a presentation should read this sales manual, particularly the "Oral Argument" section. If this Supreme Court thing doesn't work out, Asher says, Scalia should consider selling software.
June 06, 2008 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
There are a few sales classics that all new business developers should read. One is “How I Raised Myself From Failure to Success in Selling” by Frank Bettger. Another is “ Cold Calling Techniques (That Really Work)” by Stephan Schiffman.
The latest is “Making Your Case: The Art of Persuading Judges” by Antonin Scalia and Bryan A. Garner (Thomson/West).
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