There are a few sales classics that all new business developers should read. One is “How I Raised Myself From Failure to Success in Selling” by Frank Bettger. Another is “ Cold Calling Techniques (That Really Work)” by Stephan Schiffman.
The latest is “Making Your Case: The Art of Persuading Judges” by Antonin Scalia and Bryan A. Garner (Thomson/West).
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